Direct followers onto a "Shop the TikTok" landing page with product-tagged TikTok content to promote discovery, consideration, and conversion. Generate real sales to tangibly demonstrate the value generated by your social team.
Track detailed analytics on what content most resonates with your followers to inform your future content strategy. Take the assets with the best down-funnel metrics beyond social to feature your winners through the entire customer journey.
Get rapid feedback on which products will sell well and which won't based on direct audience validation. Distill these learnings to cement your product-market fit.