Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale

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Ecommerce

Using Data to Create Personalized Online Shopping Experiences

In 2023, personalize your ecommerce site to boost customer experience, loyalty, and conversions. Learn how to collect and analyze customer data for optimal results.

Social Media and UGC

TikTok Marketing to Gen Z vs. Millennials

Learn how millennials stack up to Gen Z when it comes to behavior, top influencers, and trends on TikTok.

Influencer Marketing

7 Tips for Stretching Your Influencer Marketing Budget

Learn how to get more from your brand's influencer marketing budget by increasing content value, designing metrics-driven campaigns, and picking the right creators.

Ecommerce

5 Ways to Spark Creativity in Marketing

When you're in a marketing funk, look to your team and community to spark creativity with these five strategies.

Social Media and UGC

Social Media Content Calendar Templates For Your Next Marketing Campaign

Save time and get more engagement by planning out your social posts in advanced with these social media content calendar templates.

Social Media and UGC

How to Make a Reel Go Viral

Learn how to make a Reel go viral on Instagram with these six tips for brands and content creators on the app.

Ecommerce

How Generative AI Will Impact Marketing & UGC

Generative AI is already impacting the way brands interact with consumers; check out how it may continue to to affect the marketing world both positively and negatively.

Ecommerce

Ecommerce Marketing Careers in 2023

Learn what it means to be an ecommerce marketer and 9 different positions you might seek out as you navigate an ecommerce career.

Ratings and Reviews

How to Monitor and Respond to Online Reviews

Learn how your brand can monitor and respond to online reviews (both positive and negative) to improve brand awareness, customer trust, and conversion.

Social Media and UGC

Instagram Highlight Covers for Brands

Learn how to design Instagram highlight covers that stay on-brand while attracting viewers, and what types of content to share in your brand account's highlights.

Social Media and UGC

New Social Media Features: January 2023 [Infographic]

The top social media updates in 2023 so far include Twitter's shifting display options, Instagram's new features for business accounts, and more.

Social Media and UGC

Cybersecurity Tips for Social Media Marketers

Marketing depends on technology like never before. Check out how social media marketers can incorporate cybersecurity tools into their daily and work activities.

Social Media and UGC

What Marketers Can Expect from Instagram in 2023

These four trends and new features are confirmed by Instagram in 2023 — check them out to stay on top of your social media marketing game.

Ecommerce

25 Top Brands to Watch in 2023

From skincare to apparel to fitness and more, here are the hottest brands to keep your eye on in 2023 as a marketer and consumer.

Ecommerce

The 10 Best Shopify Apps for Ecommerce

From marketing to package protection, here are the ten best apps your Shopify store needs to succeed in today's busy ecommerce landscape.

Ecommerce

Why Is Content Marketing Important for DTC Brands?

Check out nine reasons why content marketing is crucial to community-building and generating sales for DTC brands.

Social Media and UGC

[Infographic] Social Media Manager Jobs: What to Expect

From the most important social metrics to skills every SMM needs to succeed, learn what to expect from social media manager jobs.

Social Media and UGC

TikTok Ad Specs & Safe Zone: The Ultimate Guide

Learn the ad specs for TikTok so no content is covered in your brand's videos. Plus, tips and tricks to running scroll-stopping ad campaigns.

Ecommerce

Why The Future of Ecommerce Photography is UGC

Learn how brands can lean into UGC as a community-driven, sustainable content source for ecommerce photography that drives sales without breaking the bank.

Influencer Marketing

How The Rise of Finfluencers Is Impacting Digital Marketing

Financial institutions are using influencers as part of their digital marketing strategies. These “Finfluencers” are gaining popularity as a trusted source of advice for consumers.